To succeed in the supermarket, food and beverage brands must follow three simple principles: they need to be distinct, clear, and concise. However, when a brand becomes successful, it is […]
Autor: Firma Peter Schmidt Group
Peter Schmidt Group to host second AI webinar at the PAGE Academy
EU AI Act, anti-deepfake laws, copyright law, GDPR, personal rights, UWG – designers and companies still lack the right overview of which laws and regulations can be violated if they […]
Bechtle presents a new visual identity created by Peter Schmidt Group
Bechtle AG is Germany’s largest IT system house and is a well-established player in the digital industry with more than 15,000 employees, a turnover of 6.4 billion euros, and more […]
New offerings, new design: Peter Schmidt Group positions itself with the slogan “Amplified Imagination”
The branding and design agency Peter Schmidt Group is repositioning itself and self-confidently portraying its new approach in its visual identity. That’s the logical response to an environment that is […]
Peter Schmidt Group and Mehler Systems are awarded at the ADC
The corporate design relaunch of Mehler Systems takes bronze in the category "Brand Identity/Brand Design" at the ADC 2024, the most important creative award in Germany. The project was realized […]
iF DESIGN Ranking: Peter Schmidt Group is in the Top 10 of global branding agencies
Since 1954, the International Forum Design has been honoring outstanding design work in a variety of disciplines with its iF DESIGN Award. Its 70-year history makes this one of the […]
Peter Schmidt Group at the OMR Festival: Fast Forward Rebranding for E.ON
Energy supply? For a long time, the topic was about as exciting as signing an insurance contract was for most people. But those days are gone. The transition to renewable […]
Four iF DESIGN Awards for Peter Schmidt Group projects
With Delta Cafés, the Peter Schmidt Group modernized Portugal’s number one love brand – and at the same time preserved its character: “This redesign is shaping the future of the […]
Design Trends 2024: What will be important for brands this year
You don’t have to be too much of a prophet to realize: The climate of uncertainty that characterized 2023 will also be with us in 2024. The wars in the […]
Peter Schmidt Group develops a new look for Bauer
Headquartered in Wasserburg am Inn, Germany, the Bauer private dairy company is one of Germany’s largest yoghurt producers, exporting to more than 20 markets in Europe and beyond. The company’s […]