Rafa’s Textiles Grows On-Demand Production Business with Kornit Digital, Effective E-Commerce

Rafa’s Textiles personalizes t-shirts and all kinds of clothing with screen printing, direct (digital) printing, silkscreen transfer, sublimation, and embroidery, serving European-based B2B clients who sell via web stores, both integrated with Amazon and independently. There are no colour limitations, and handfeel and durability are retail-quality. On a typical day, they will handle 200-300 print-on-demand orders, though those numbers spike with key holidays; this past Christmas, for example, saw a peak of 1,300 orders in a single day. Regardless of volume, with digital production capabilities in house, these orders are printed individually within 24 hours and shipped directly to all customers.

“We chose the Kornit system mainly because of its pre-treatment system, which increases production capacity,” says Sergio Alfaro Lloret, Technician at Rafa’s Textiles. “When we found out about this new system whereby you put the shirt on and the pre-treatment was done inside the same machine, we immediately thought the time saving was enormous. The quality is even better than screen printing, and they are totally ecological, so everything is perfect.”

For Rafa’s Textiles, implementing Kornit’s digital production technology was simply the best means to meeting the challenges and capitalizing on new opportunities of the e-commerce age. Sergio attributes his business’s success despite recent market disruptions to their focus on e-commerce, which aligns with buyers’ increased preference for web-based purchasing.

“Kornit Digital has helped us considerably to increase our business,” he adds. “For anyone who is today considering the options of using Kornit printers or other brands, it is clear Kornit has no other type of competition. There is no one who can match them.”

“The pandemic economy has accelerated digital transformation, and print shops like Rafa’s Textiles, which implemented agile, versatile, eco-friendly digital production technologies, were ahead of the curve and are thriving as a result,” says Chris Govier, KDEU Managing Director. “Kornit is proud to deliver the technologies that empower producers to demonstrate why on-demand e-commerce is the way forward.”