LogiMAT 2025: SOTI, TSC, and BarTender Showcase Cutting-Edge Print Management in Supply Chain

Strong Partnership for Seamless Printer Ecosystem

By combining intelligent remote management, robust hardware solutions, and compliance-ready label software, the trio of partners offers a holistic printer ecosystem that meets the demands of modern supply chains. According to SOTI’s study 93% of surveyed employees in Germany (74% globally) use mobile printers at least a few times per week. Nearly all participants (98% nationally and globally) connect one or more mobile devices to such printers and often encounter technical issues. These issues result in approximately three work hours lost per employee per week due to technical difficulties or device and network failures, causing significant delivery delays and additional stress for nearly half (49%) of surveyed T&L employees in Germany (48% globally).

Especially in the T&L and retail sectors, intelligent digital printers are indispensable tools for ensuring efficient and transparent supply chains. They facilitate the traceability of goods through precise labeling, barcode scanning, and RFID tracking, all while meeting existing compliance requirements. To maximize support for businesses in this sector, SOTI, printer manufacturer TSC Auto ID, and label software specialist BarTender by Seagull have forged a synergistic solution partnership.

SOTI Connect Enables Comprehensive Remote Management for Maximum Printer Efficiency

Firmware, Wifi-certificates and app updates for printers can be conveniently distributed and installed with SOTI Connect. For example, maintenance updates or new features for TSC Auto ID can be seamlessly integrated to activate the latest features. This eliminates the need for IT teams to manually update devices or send printers back to headquarters for diagnosis. Everything can be managed remotely, saving time and maximizing productivity. Implementation of automated rules for issuing alerts and actions helps IT administrators proactively avoid unexpected print failures and interruptions. Furthermore, remote configuration of printer settings ensures consistent print quality regardless of location. Mission-critical, unattended printers benefit from real-time, remote access to relevant endpoints, enabling immediate issue resolution and reducing costly maintenance. Key operational metrics such as battery status and operating temperature also provide valuable insights for fine-tuning configurations and ensuring reliable printing operations.

"In today’s complex supply chain, efficient printing processes and reliable device management are crucial for the smooth and successful operation of companies in the T&L and retail sectors," emphasized Stefan Mennecke, VP of Sales, Middle East, Africa & Central, Southern and Eastern Europe at SOTI. "We are delighted to present the results of our synergistic solution partnership with TSC Auto ID and BarTender by Seagull at this year’s LogiMAT. By integrating SOTI Connect with TSC Auto ID’s robust printing solutions and BarTender’s intelligent label software, we offer companies a comprehensive solution that increases productivity, minimizes downtime, and enhances efficiency."

TSC Auto ID Offers Flexible RFID Printers for Various Business Needs

As one of the fastest-growing companies in the automatic identification and data capture (AIDC) sector globally, TSC Auto ID is the ideal hardware partner for SOTI in printer management. The company’s award-winning RFID printers are known for their flexibility and durability. All RFID label types are managed under one agreement, eliminating the need for multiple printers. Additionally, TSC Auto ID printers boast high robustness: their sturdy metal construction withstands even demanding production environments, ensuring reliable performance under challenging conditions. They serve as a central hub for all RFID label applications, independent of material type. For instance, the American retail giant Walmart required a versatile RFID solution due to the internal use of varying product forms, materials, sizes, and inlays, which TSC Auto ID and one of its partners tailored in collaboration with BarTender.

"As a SOTI-certified global printer manufacturer, we eagerly anticipate the upcoming LogiMAT in Stuttgart," commented Thomas Rosenhammer, Regional Sales Manager DACH at TSC Auto ID. "Through integration with SOTI Connect and BarTender, we can provide a true one-stop solution, as already utilized by leading companies such as Walmart for in-store labeling and tracking. At the trade show, we aim to demonstrate to the interested audience how we are elevating print management in the supply chain to a new level."

Real-Time Intelligent Labels: BarTender Revolutionizes Compliance-Ready Print Solutions

BarTender’s software solutions complement the partnership with a comprehensive labeling system. Their intelligent design offers automatic, compliant updates and scalable solutions for various requirements. Pre-built industry templates deliver ready-to-use, compliant labels, facilitating regulatory compliance for businesses. Partnering with SOTI Connect ensures these label updates are pushed onto mobile printers in real time to maximize efficiency. This integration ensures that TSC Auto ID printers operate with current templates, minimizing compliance risks. The importance of handling customer data sensitively is underscored by findings from SOTI’s recent retail report " where 78% of consumers in Germany (82% globally) expressed concerns about entering personal data online or in-store. These figures highlight the high relevance of secure, well-managed device systems across the entire supply chain.

"Being part of a strong partnership and showcasing at LogiMAT to demonstrate the crucial role our intelligent label software plays, fills us with great enthusiasm," remarked Jacobo Diez, Regional Sales Manager DACH at BarTender by Seagull. "Combined with SOTI Connect, we ensure real-time updates reliably reach all TSC AUTO ID printers in the field, whether in warehouses or delivery vehicles. This seamless integration not only enhances efficiency gains but also supports our joint sustainability goals by optimizing processes and reducing misprints."

Visit SOTI at LogiMAT 2025 in Stuttgart from March 11 to 13 at Hall 2, Booth 2D11. Stefan Mennecke, VP of Sales, is available for interviews and background discussions, providing detailed insights into how businesses can efficiently and sustainably manage their mobile device fleets. Feel free to request a meeting via email at soti_de@berkeleypr.com.

About SOTI

SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable. With SOTI’s organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure and support business-critical devices. With SOTI’s world-class support, enterprises can take mobility to endless possibilities. For more information, visit.net.