GPT Synonyms elevates onsite search in eCommerce

For over a century, Frank Flechtwaren established itself as a leading provider of textiles, decorative items, and handcrafted wicker products. The company’s digital expansion recently received a significant boost with the switch to FactFinder’s AI-powered product discovery solution, coupled with features like GPT Synonyms. According to Thomas Falkenhain, Online Marketing Manager at Frank Flechtwaren, the results speak for themselves: "Just one month after going live with FactFinder, we saw a marked improvement in key performance indicators (KPIs) like session duration and bounce rate." This success was driven by the newly implemented search functionality and the activation and use of GPT Synonyms, with the numbers demonstrating impressive performance: 

Results after going live with FactFinder Next Generation: 

• Session Duration: Increased by 15%
• Bounce Rate: Reduced by 11%

Results after activating GPT Synonyms: 

• Bounce Rate: Reduced by 14%
• Clicks after search usage: Increased by 40%
• Revenue per search: Up by 2%
• Time saved per week: 2 hours

The improvements in KPIs through GPT Synonyms were based on around 35 search terms for which synonyms were stored. This is crucial as online shoppers may search using completely different terms from those listed in the product data – for example, "Christmas tree" versus "LED tree" – yet relevant results must still appear. GPT Synonyms, an effective automated tool, successfully comes into play here, incorporating OpenAI’s Large Language Model (LLM) technology into the product discovery solution to automatically generate relevant synonyms. Thomas explains: "I get synonyms for a specific word shown by GPT Synonyms. Then, I review the first ten results and select about half of them to see if they meet my requirements." This approach significantly shortened his research time and made the process much more enjoyable. 

Thus, the implementation of GPT Synonyms not only led to a 40% increase in click-through rate and 2% more revenue per search but also gave Thomas more time to focus on long-tail keyword strategies, significantly enhancing product discovery. Moreover, the integration of GPT Synonyms impressed with its efficiency, feeling like it "only took a click" according to Thomas. 

The results are clear: Implementing FactFinder Next Generation and GPT Synonyms has significantly improved the shopping experience for Frank Flechtwaren’s customers. 

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