yamo nominates former Unilever executive Gaby Vreeken for the Board of Directors

A native of the Netherlands, Vreeken has worked in the Netherlands, Russia, France, England, Sweden and Switzerland. He was the former CEO of Unilever Nordics, CMO of Unilever Foodsolutions and Bayer Consumer Health. Furthermore, he is an active start-up investor, advisor, board member and now brings his experience to yamo.

"Gaby has an invaluable understanding of how to align brand promises with consumers’ needs," says yamo Co-Founder & CEO Tobias Gunzenhauser. "I am delighted that we are attracting such a high-profile personality to our Board of Directors, and I see this as a strong testament of the potential of our mission."

Gaby Vreeken has been working with high-growth start-ups for several years. In doing so, he supports their founders and management building organisations that enable international scaling.

"I look forward to working with the yamo team to support the shift towards better nutrition for children and make parents‘ lives easier," says Gaby Vreeken about his new role as yamo Board Member. "The work yamo is doing to raise the bar for fresh baby food is very promising in many European markets and I am happy to be part of this journey."