Phenomenal Routes of Success in Germany

Therefore, BDG has decided to publish a row of cases studies in a new section on our website here: LINK where we give exclusive insight into methods chosen, strategies and we even talk openly about failures in-between. Often the way to becoming successful in Germany is paved with challenges and we will mention which we have experienced so far. An excerpt of signature case studies:

mlean – a software provider of lean management tools enter Germany successfully

A great example is this client. mlean is a great Spanish startup that focusses on supporting the digitalization of shopfloors. With the tools of mlean they will not only become fully digital, but much more efficient, transparent and even self-learning.

BDG has support this market entry from the first day on and there were several problems before we learned how to address the German audience successfully and create valuable door-openings leading to substantial success.

Spring Production – a Danish marketing companies produces marketing instead of creating complex campaigns and by doing so has built up almost 300 employees abroad and thereby making sure that the prices are attractive for the German market

Another prime example of how we have opened doors to heavyweight German companies on enterprise level in a project which has lasted for almost 6 years. We have been doing business in Germany for spring production by thoroughly pre-selecting the companies and their personas and then calibrating messages and sales approaches accordingly.

Farrat – thermal breaks enter Germany

In an intensive approach, we identified a dual path to market for this client from the Manchester region, a third-generation company producing innovative and highly efficient thermal breaks. BDG experiment with several suitable target groups and found out that marketing efforts were necessary for architects, whereas direct sales had to be set up in the direction of German construction companies (and their purchase departments). Previous attempts of Farrat themselves had lead to bitter failure, but with this new dual approach developed by BDG, we were able to generate the first significant sales in Germany only within 8 months.

Not only will BDG publish these and many other cases, we will also provide actual insight into how the chosen strategies played out and how we have assisted more than 100 companies with their entry to Germany.

So, if you are looking to do business in Germany and seeking for some real world insights, check out our website or get in touch with our experts today.