Presentation of the new brand identity will occur at the DMEXCO trade fair in Cologne on September 21.
At its annual general meeting on August 29, 2022, prudsys AG resolved to change its name to GK Artificial Intelligence for Retail AG. The change of name will take effect on September 1, 2022, with the entry in the commercial register expected in mid-September.
Since 2017, GK Software SE has held the majority shares of prudsys AG, and the two companies have worked together in a close strategic partnership. The AI solutions of prudsys AG are an integral part of GK’s CLOUD4RETAIL platform. CLOUD4RETAIL offers cloud-based solutions to retailers to achieve sales, efficiency, and sustainability targets using artificial intelligence.
After the name change of prudsys AG, both companies will work even more closely together on solutions for retail and eCommerce companies. Joint developments in the areas of hyper-personalization and dynamic pricing are already off to a great start.
"With the renaming, we underline the vision we share with GK to develop innovative AI solutions for retail that increase the sustainability and profitability of retail strategies," comments Jens Scholz, CEO of GK Artificial Intelligence for Retail AG.
The updated visual identity for GK Artificial Intelligence for Retail AG will be available at www.gk-software.com/air on September 1. The company will present the new brand identity, closely aligned with the GK Group, to existing and new customers and partners for the first time at this year’s DMEXCO trade fair on September 21 in Cologne.
About GK Artificial Intelligence for Retail AG (formerly prudsys AG)
GK Artificial Intelligence for Retail AG was founded in 1998 under prudsys as a spin-off of the Chemnitz University of Technology. It was the first company in Germany to develop deployable AI applications in eCommerce. Today, the product portfolio covers strategic core topics of the retail industry, including personalization, dynamic pricing, and real-time prediction.
GK Software SE is a leading global provider of cloud solutions for the international retail industry and one of the fastest growing companies in its field. The cornerstones of the company are self-developed, open and platform-independent solutions. Thanks to its comprehensive product portfolio, 22 percent of the world’s 50 largest retailers currently rely on solutions from GK. The company’s customers include Adidas, Aldi, Coop (Switzerland), Edeka, Grupo Kuo, Hornbach, HyVee, Lidl, Migros, Netto Marken-Discount and Walmart International. GK has subsidiaries in the U.S., France, Czech Republic, Switzerland, South Africa, Singapore, Australia and holds ownership or majority stakes in DF Deutsche Fiskal GmbH, prudsys AG and retail7, among others. Since its IPO in 2008, the company has grown more than sevenfold and generated revenues of 130.8 million EURO in 2021. GK was founded in 1990 by CEO Rainer Gläß and Stephan Kronmüller (Deputy CEO) and is still founder-managed today. In addition to its headquarters in Schöneck, the group now operates 15 sites worldwide. GK’s goal is to become the leading cloud solutions company in the retail industry worldwide, enabling consumers on all continents to enjoy the best possible shopping experiences.
Further information about the company: www.gk-software.com
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