For instance, since 2015, McDonald’s announced its plans to transition to cage free eggs, an avalanche of companies has taken a similar direction. With these indicators, Fairfield Market Research predicts that the trend of consuming cage free eggs will gain tailwinds throughout forecast years.
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Animal Activism Supports Cage-Free Revolution at Industrial Levels
The global cage free eggs market has received tremendous support with growing animal activism that has been bringing attention to basic animal rights for natural nesting and copulating. The 2020 pledge by the World Animal Protection organisation to coax consumers to put an end to suffering of caged hens made a case in favour of the global market. In 2019, Eurogroup for Animals and Compassion in World Farming and ISPCA led a “End the Cage Age” show in Dublin to further the same agenda. This garnered support from about 700,000 EU citizens. These events can be seen as driving factors for the global cage free eggs market between 2021 and 2025.
Brown Cage Free Eggs Lead Global Market by a Margin
According to the research report, the global cage free eggs market will be led by brown eggs. The general notion that brown food products are healthier is expected to drive this segment during the forecast period. The segment is also expected to seek support in the fact that brown eggs are novel as compared to traditionally seen white eggs. Clever marketing tactics and brand position to make end consumers feel as though they are a healthier option are expected to favour the segment’s growth. As consumers tilt towards making healthier choices transparency in literature around packaging with labels such as “free from” and “cage free” are also expected to make a positive impact on the segment.
Europe Slated to Dominate Global Cage Free Eggs Market as Concerns About Animal Welfare Remain High
Analysts estimate that Europe will lead the global cage free eggs market as animal welfare remains a bigger concern amongst consumers. Higher awareness about animal rights and growing demand for healthier poultry products are also expected to contribute to the region’s growth. Cage free flock are known to lay healthier eggs that have lower levels of cholesterol, significantly more vitamin E and A, omega-3, and better mineral density. Thus, the sensitivity towards offer end consumers better food products is expected to encourage food corporations to invest in café free eggs model in the coming years.
A similar trend can be seen across North America where the per capita egg consumption has been growing at 15%. The presence of key players in developing economies of Asia Pacific such as India and China is also expected to create a lucrative impact on the regional cage free eggs market. A promise to deliver better food quality by giants such as Danone, Nestle, Unilever, and General Mills is expected to favour Asia Pacific cage free eggs market.
Some of the major players studied in the global cage free eggs market report are Herbruck’s Poultry Ranch, Inc, Eggland’s Best LLC, Versova (Trillium Farm Holdings, LLC), Sunny Queen Farms Pty Ltd., Hillandale Farms, Hickman’S Family Farms, Rose Acre Farms Inc, Cal Maine Foods, Inc., Granja Agas S.A., and Rembrandt Enterprises.
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