Wunderlich components for all current BMW motorcycle series are presented. The international catalog (642 pages) includes all current Adventure, Tour, Roadster, Sport as well as Urban Mobility models. And first accessories and impressions of Wunderlich´s interpretation of the R 18.
The catalog is published in four languages. Readers can enjoy descriptions in English, French, Italian and Spanish.
The motto „Anständige Komponenten für Ihre BMW.“ (High-end components for your BMW) is on the cover of the high-quality catalog. And this motto, which applies to the components of the company, naturally runs like a thread through the contents as well. In addition to the huge catalog section, which despite the size of several hundred pages can only represent a part of the deeply diversified product range, there is plenty of background information on the company and its philosophy that is well worth reading. The interestingly designed editorial catalog section is published in English by the BMW specialists. This includes a detailed description of the challenges of a development process as well as considerations on the selection of innovative materials for specific applications and their testing. Or the thoughts that illuminate the connection between ergonomics and riding safety in a comprehensible way.
The catalog is clearly structured according to models and presented in a multimedia format. Thanks to easily scannable QR codes, readers can quickly find their way to further images, films and web links via smartphone.
Wunderlich BLAU – sustainability from catalog production to logistics
Wunderlich already established its sustainability initiative in 2017 under the name Wunderlich BLAU. For this reason, Wunderlich uses only FSC-certified papers for its catalogs. FSC stands for Forest Stewardship Council®, a system whose goal is to contribute to the preservation of forests through sustainable, socially responsible and environmentally friendly forestry. The printing is consequently done regionally in Germany and 100% climate neutral.
Available for order now:
Under the following link, the new International Catalog can be ordered immediately.
Web links:
Wunderlich International Catalog 2021
Wunderlich interactive Showroom
www.wunderlich.de/en/
www.wunderlich.app
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Leitung Marketing und Kommunikation Presse und Öffentlichkeitsarbeit
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Stellv. Leitung Marketing und Kommunikation
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