Collagen supplements in Brazil that deliver a daily dose of only 2,5 g of the specific Bioactive Collagen Peptidesâ VERISOLâ from GELITA become the first to be allowed to use skin health claims, under ANVISA’s new rules.
The announcement follows ANVISA’s introduction of specific regulations for food supplements in 2018, when manufacturers were called to prove the efficacy of their products. The framework was designed to reduce the information gap in the Brazilian market, especially related to marketing claims that lack scientific proof. The Agency is building a positive list of approved ingredients and health claims. Companies have a transition period to adapt existing products, while new products have to be within the scope of the new rules.
GELITA’s Dr. Stephan Hausmanns, Vice President, Health & Nutrition commented: “The evaluation process put our product to a high standard test, and we are pleased that the Agency recognised the safety and efficacy of VERISOLâ. This success also demonstrates GELITA’s continuous leadership within the collagen market, emphasising that not all collagen peptides have an equal efficacy. VERISOLâ is so far the only collagen peptide to prove its bioactive benefits for skin health in the Brazilian market”.
VERISOL® comprises pure collagen peptides that have been specifically developed to provide the highest possible efficacy in human skin. They stimulate fibroblast cells in the dermis which substantially increases the renewal and repair of collagen, elastin and proteoglycans – all of which are essential for providing skin elasticity. As a result, the epidermis is supported from within and skin sagging is prevented. The efficacy of VERISOLâ has been proven statistically significant in six different studies specific to the product, involving nearly 500 participants. Here, their effect on skin elasticity, wrinkles, fine lines, cellulite, nails and hair was researched and confirmed. Thanks to the positive results and its technological properties, VERISOL® is used in a variety of beauty-from-within products and became the market leader in recent years.
VERISOL®, as well as all of GELITA’s Bioactive Collagen Peptides®, is highly soluble and excellent in taste. As such, it can easily be incorporated into various types of liquid and solid functional food applications or nutricosmetics— from drinks and concentrated ready-to-consume liquid shots to tablets, capsules and flavoured powder mixes. The company’s Bioactive Collagen Peptides® are easily digestible as well as highly bioavailable.
GELITA is the leading company for manufacturing and marketing collagen proteins. Coordinated from the headquarters in Eberbach, Germany, GELITA provides customers around the world with products of the highest standard, comprehensive technical expertise and sophisticated solutions. More than 20 sites and a global expert network ensure that state-of-the-art know-how is always available for customers. With 140 years of experience in the field of collagen proteins are the basis of GELITA’s performance. A strong requirement for innovation is the driving force of the family-owned company that is always looking for new solutions for food, pharmaceutical, health & nutrition as well as for technical applications.
Within the range of collagen proteins, GELITA supplies collagen peptides with proven body-stimulating capabilities, tailor-made gelatines and non- or partly- water soluble collagens. This holistic range of products in combination with its vast experience in developing solutions for different applications makes GELITA first choice for its customers. In today’s landscape of highest consumer demands, manufacturers of food products have to rely on natural, healthy, non-allergenic ingredients for their developments. Collagen proteins from GELITA are the perfect match for this as they fulfill all of these requirements, a particular plus being the fact that they are foodstuffs in their own right (e.g. no E-number). They also possess a set of unique technical and physiological properties.
Besides the traditional use of collagen proteins as natural stabilizers and emulsifiers for countless products, they enable manufacturers to provide their products with other properties which are becoming more and more important. GELITA has intensified its research in developing solutions for physical mobility, weight management and beauty from within.
GELITA AG
Uferstr. 7
69412 Eberbach
Telefon: +49 (6271) 8401
Telefax: +49 (6271) 842701
http://www.gelita.com/
Head of B2B Marketing (global)
Telefon: +49 (6271) 84-2194
Fax: +49 (6271) 84-2718
E-Mail: oliver.wolf@gelita.com
