- Well-deserved break: Relax and re-charge over Christmas
- Major event: In Q1 Groupe PSA and FCA will merge to form Stellantis
- Hot wheels: In 2021 Combo, Combo Life, Movano and Astra will also go electric
- Congratulations: Classic models from Kadett to Frontera celebrate important anniversaries in the new year
Best wishes from Opel for a Merry Christmas, a Happy New Year and a successful and healthy 2021. It’s worth looking ahead, because the coming year will bring new electrified models from Rüsselsheim, major anniversaries and a new parent company for the brand with the Blitz.
The merger of Groupe PSA and FCA (Fiat Chrysler Automotive) to form Stellantis is scheduled for completion in the first quarter of 2021. Opel will be the only German brand in this global group – with bold and pure design, low-emission powertrains and innovative technologies. So Opel will continue to make good on its word to democratise state-of-the-art mobility. This has a long tradition. Opel has been building cars since 1899 and has made millions of people independent and mobile. Along the way many icons have been created, some of which will celebrate major anniversaries in the coming year: the Kadett will turn 85, Olympia and Kapitän 70, the Opel Rekord D 50 and SUV pioneer Frontera 30 – technology carriers, trendsetters, milestones of the automotive industry.
The German manufacturer will also continue its electrification offensive unabated in 2021, when the Opel Combo, Combo Life and new Movano will join the brand’s electric models. And the new Astra will also debut as an electrified version. This means that Opel will already have nine electric vehicles in its portfolio in 2021. By 2024, the Rüsselsheim-based company will also offer an electrified version of all models and take a leading role in terms of efforts to lower CO2 emissions.
“New Mokka, next generation Astra– there are many good reasons to look forward to 2021. Excellent technology, electrification, an outstanding and unique design plus top equipment: that’s what our new cars stand for and what our customers can look forward to. We meet the strict CO2 targets with our models. That is extremely important, because CO2 is THE new currency,” explains Opel CEO, Michael Lohscheller.
Meanwhile, the brand’s internationalisation offensive is in full swing. Opel is returning to important markets such as Japan. Currently, the carmaker is opening up new sales channels in South America. Business is already going very well in North Africa and the Middle East. The brand also returned to the Russian market about one year ago.
The corporate PACE! plan of 2017 stated that “Opel will become electric, Opel will become global and Opel will become sustainably profitable”. The company is delivering on all these promises and will continue to steadfastly pursue its strategy in the New Year.
Opel is one of the largest European car manufacturers and was founded by Adam Opel in Rüsselsheim, Germany, in 1862. The company started building automobiles in 1899. Opel has been part of the Groupe PSA since August 2017. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe selling around one million vehicles in 2019. Opel is currently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, all Opel models will offer an electric variant. This strategy is part of the company plan PACE! with which Opel will become sustainably profitable, global and electric.
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Assistant Manager International Product & Technology Communications
Telefon: +49 (6142) 69-21576
E-Mail: jan-philipp.kress@opel-vauxhall.com